10 tips for successful newsletters

By now you should know that newsletters are a particularly important marketing tool. With these you can address your customers, inform about news or draw attention to your products. No limits to your creativity!

To make your newsletter as successful as possible, we have summarized 10 tips for you.

1. The first impressions count

Use the opening impulse and show the reader concisely what the newsletter is about. With a suitable combination of subject and teaser text, you’ll catch the recipient’s attention directly at the beginning.

2. Use A / B tests

In order to constantly improve, it is important to find out what effect the newsletter has. An A/B test works well for this purpose. For example, you can test two subject variants. Based on the opening rate it can then be determined which subject has performed most successful.

3. Pay attention to the subject length

Too long subject lines are truncated and are no longer readable. Make sure that it does not contain more than 75 characters including spaces.

4. Choose the right time

In order to find the right time for the newsletter dispatch, it requires some tests. Therefore, choose different delivery days and times and use the opening and clickthrough rates to see what time is right for which content.

5. Personalize your newsletter

With a personal address you increase the attention and the likelihood that your newsletter will be read. Depending on your audience, you’ll need to decide whether to use first name, last name, or a combination of both.

6. Make it short

Most newsletters are not read thoroughly. Keep the content short and interesting to make it easily readable.

7. Use buttons

Encourage your customers to take action, by using “call-to-action” buttons such as “buy now” or “learn more”. In addition, you can incorporate text links to motivate them to click. Links to your online shop or Facebook page should also be available.

8. Pay attention to necessary imprints

By law each advertising mail must have a complete imprint. So don’t forget to include yours! 

9. Integrate an unsubscribe link

A deregistration form is also required by law, so that customers can unsubscribe from your newsletter at any time.

10. Evaluate your mails

In order to constantly improve yourself and to learn from mistakes, it is important to evaluate newsletters at any time. Using the key KPIs such as opening rate, clicks and delivery rate, you will learn about the successes and possibly failures of your newsletter. This helps you to optimize them for future newsletter.

These simple tips will help you to improve your newsletter and make new achievements in the blink of an eye!

Get started today and create a successful newsletter!